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Clothing photography is the professional photography of garments — shirts, dresses, ethnic wear, activewear, and every other apparel category — for e-commerce listings, brand catalogues, and lookbooks. Done well, it shows fabric texture, true colour, fit, and finish clearly enough that an online buyer trusts the product without touching it.
Lohar Studio has been photographing clothing for e-commerce sellers, fashion brands, and garment exporters since 2010 — 16+ years of experience across flat lay, ghost mannequin, and model photography. While our studio is based in Rohini, Delhi, we work with Pune brands and sellers every week through a simple courier process: you ship your garments to us, we shoot and edit them to marketplace spec, and we ship everything back — usually within 24–72 hours of receiving your products.
Pune — A Growing Fashion E-Commerce Market
Pune's large student and young-professional population has made it one of India's fastest-growing markets for online fashion, and that demand has pulled a new generation of D2C clothing brands and marketplace sellers into the city. Many are shooting product photos on phones to save costs early on — a reasonable starting point, but one that quickly becomes a ceiling once a catalogue needs to scale or compete against established sellers with studio-quality images on the same search results page.
Types of Clothing Photography We Offer
1. Flat Lay Clothing Photography
Garments are photographed from directly above on a clean surface. Fast, scalable, and the most cost-effective option for bulk catalogue shoots — ideal for secondary marketplace images on Amazon, Flipkart, and Meesho.
2. Ghost Mannequin (Invisible Mannequin) Photography
The garment is shot on a mannequin, then edited to remove the mannequin entirely — leaving a clean, dimensional shape that shows fit and drape without a model. A marketplace standard for shirts, dresses, and jackets.
3. Clothing Photography with Model
For brand websites, lookbooks, and premium marketplace listings, model shots show how a garment actually looks and moves on a person — the format buyers trust most for conversion.
4. Detail and Texture Photography
Close-up shots of stitching, embroidery, prints, and fabric texture — the images that answer a buyer's "what does the fabric actually feel like" question before they add to cart.
DIY vs. Professional Clothing Photography
Phone photos under mixed lighting are inconsistent from shot to shot — colour shifts, shadows fall wrong, and marketplace algorithms and buyers both notice. Professional studio lighting keeps colour and exposure identical across your entire catalogue, which is what makes a seller's storefront look like a real brand instead of a reseller's phone gallery.
Who Needs Clothing Photography Services in Pune?
E-commerce sellers on Amazon, Flipkart, Myntra, and Meesho whose listings compete on image quality; D2C fashion brands launching or refreshing a catalogue; garment exporters and wholesalers who need buyer-presentation-ready images; and boutique and multi-brand retailers moving online for the first time.
How Shipping to Our Delhi Studio Works
Pack and courier your garments to our Rohini, Delhi studio — we'll confirm receipt the same day. We shoot to your required spec (marketplace, website, or catalogue), edit every image, and courier your garments back once the shoot is complete, along with your finished files. Most Pune clients complete an entire order without ever needing to travel.
Clothing Photography Pricing
Pricing starts at ₹69* per photo and scales with complexity — flat lay is the most economical, ghost mannequin and model shoots cost more due to styling and retouching time. Call 9312070458 for an exact quote based on your product count and shoot type.
Start Your Pune Clothing Photoshoot
Call or WhatsApp 9312070458 to discuss your requirements, or ship your garments directly to our Rohini, Delhi studio to get started.
FAQs About Clothing Photography in Pune
Do you have a studio in Pune?
No, our studio is in Rohini, Delhi. Pune clients ship garments to us by courier, and we ship the finished products and images back once the shoot is complete.
How long does courier shipping from Pune take?
Standard courier services typically deliver within 1–3 days depending on the courier partner and package size. We confirm receipt the same day your package arrives.
What's the minimum order for a shoot?
There's no strict minimum, but shoots of 10 or more garments are the most cost-efficient given the shared shipping and setup time.
Which clothing photography style is best for Amazon and Flipkart?
Amazon requires a white-background main image (ghost mannequin or model), with flat lay or detail shots as secondary images. Flipkart accepts similar formats. We shoot to each platform's exact specification.
Do you provide models for clothing photography?
Yes, we can coordinate professional models for on-model shoots, or you can send your own models/brand representatives if you prefer.
How long does a full catalogue shoot take?
Most shoots are completed within a single day once garments arrive. Turnaround for edited images is 24–72 hours after the shoot.
Is my Pune shipment insured while in transit?
We recommend using a courier service with declared-value insurance for higher-value shipments. We handle all garments carefully on arrival and during the shoot, and return them the same way.
Can I see sample images before booking a full shoot?
Yes — we can discuss a small trial shoot first if you'd like to see our work on your specific product before committing to a larger order.
Do you photograph ethnic wear as well as western clothing?
Yes, we shoot the full range — western wear, ethnic and traditional wear, activewear, and everyday casual clothing.
How do I get started from Pune?
Call or WhatsApp 9312070458 to confirm your shoot type and get a shipping address, then send your garments over. We'll take it from there.
